
Grow Your Digital Agency

“What makes you special? What makes you different?” Saying anything that resembles “We are the same as the competition” is not clever or helpful.
Robert Craven • Grow Your Digital Agency
“Cutting prices is usually insanity if the competition can go as low as you can.” [Prof M Porter,
Robert Craven • Grow Your Digital Agency
“finance is simply a consequence of two other factors, marketing and operations...”
Robert Craven • Grow Your Digital Agency
maximum of four measures in each of four boxes as follows: Finance Marketing Operations Growth.
Robert Craven • Grow Your Digital Agency
template: We work with… Be specific – define by type of business, age of business, size of business, type of person, etc. Who have a problem with… Focus on what ‘pain’ they are in – what are they looking for a solution to; focus on the negative pain (who can’t get enough customers) rather than the positive (who want more customers) as it’s more pow
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the proposal is not about you; it is all about the client.
Robert Craven • Grow Your Digital Agency
Run a 13-week cash-flow forecast and update it weekly.
Robert Craven • Grow Your Digital Agency
tell me about your business and why you might be talking to a digital agency?”
Robert Craven • Grow Your Digital Agency
FiMO – Finance, Marketing and Operations. FiMO is a framework which can be used to evaluate the strengths and weaknesses of your agency