Grow Your Digital Agency

focus on basic buyer psychology and presenting yourself in a way that builds on the three cornerstones of: Relevance Engagement Reputation.

To be blunt, I call lowering the cost of sales: “Screwing your suppliers’ feet to the ground on price.”

low effort service (making it easy to buy and do business with you) equals high customer loyalty.

you need to have a proper understanding of: the target customer’s wants, needs and hurts the competitive landscape.

the proposal is not about you; it is all about the client.

tell me about your business and why you might be talking to a digital agency?”

The clever bit is to find a sweet spot where your capabilities (what you are good at) and the opportunities and demand match each other.

“finance is simply a consequence of two other factors, marketing and operations...”

Being technicians, digital people often try to create the best, most perfect solution rather than what is required. It is a fine art to tread the thin line between what is required by the client and what is possible.

figure out the following and in the following order: Marketing Strategy/Strategic Marketing Plan Market Segmentation and Differentiation USP Value Proposition Elevator Pitch (say 3, for different occasions) Marketing Channels Sales Process Proposal Templates.