Grow Your Digital Agency

focus on basic buyer psychology and presenting yourself in a way that builds on the three cornerstones of: Relevance Engagement Reputation.

The first step is an analysis of pressures and changes on the agency. Particular emphasis should be placed on customer and competitor analysis.

Understand the steps that people go through to become clients Understand how many potential clients are at each stage Calculate the probability of future income streams

You need to test all your activities to find the most effective methods – it is a continual process where you constantly seek out smarter and cleverer ways of getting what you want.

The clever bit is to find a sweet spot where your capabilities (what you are good at) and the opportunities and demand match each other.

your strategy is composed of three elements: Objective(s) This is a single precise statement that will drive the agency over the next three years or so Scope Encompasses the customer or service offering, the location and position in the market Advantage Sustainable competitive advantage (in other words, ‘being different from or better than the rest

The more that you are able to systemise your offering and your approach to business, the more you are able to predict the outcome of your activities.

The ‘Strategy Workshop’, for want of a better phrase, is a simple yet powerful way to set up your agency for the coming year(s). It comprises of three apparently simple questions: “Where are we now?” “Where are we going?” “How are we going to get there?”

most clients are not that interested in how you are going to do what you promise to achieve