Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality

You’re pricing out the perceived value of the results your client wants to achieve. The client is not buying your time. The client is not even buying your services. The client is buying outcomes they wish to achieve and are willing to pay for those outcomes.

Your messaging: This is the written and verbal communications that encompass what you do, what you offer, your ideal target market, your value proposition, your brand, and your differentiators. Your supporting facts: These are the case studies from past clients and / or your corporate experience that help to legitimize your experience. Your messagi

With this in mind, decide on two to three independent consulting service offerings you want to offer and be known for. Think about your mix of projects based on a variety of factors: Duration: Quick-hit, short-term, multi-quarter, or multi-year consulting engagements Level of engagement: Ongoing, retainer-based advisory work vs. hands-on implementa

WHAT SHOULD YOU INCLUDE IN A CONSULTING BUSINESS MODEL? There are four primary components in your consulting business model: Your revenue model Your capacity model Your cost structure Your business owner mental model

the independent consultant hasn’t calculated the qualitative and quantitative benefits of the proposed engagement and isn’t fully clear and confident about the value they’re delivering. You have to sell yourself first before you can sell to your client. In other words, if you’re not clear about the value to the client, you’ll naturally justify and

How can you fit lead generation into your current schedule? How much time do you think it takes to grow a pipeline? If time isn’t the issue, why else might you be avoiding lead generation?

THE CONSULTING BUSINESS MODEL

that forms when you make decisions and set priorities on the fly, without having an overarching consulting business model and portfolio in place.

Example Revenue Models Example 1: $240,000 in revenue