Grow Your Business One Story At A Time: How Strategic Storytelling Helps You Stand Out And Succeed In A Crowded Marketplace

Storification means you take a potentially boring topic and turn it into a story. You write about your journey to discovery of a small point you want to make – a form of the origin

quickly became frustrated with the most popular advice about storytelling: “Be vulnerable. Write about yourself. Tell your story.”

Structure of a Persuasive Story

You can engage your audience by providing details about the characters and giving them distinct personalities.

Plot Twist: You’re the change agent.

Make Your Data Come Alive

FOREWORD #1 - Ian Brodie When Cathy first sent me a copy of “Grow Your Business One Story at a Time,” I filed it away intending to read it sometime later when I had more time. After all, if you’ve read one book on storytelling, surely you’ve read them all, right? How different could this one be? As it turns out: very different. Once I started readi

Your challenge is to help the reader gain an experience and get involved. So instead of, “He was clumsy,” you say, “He banged into the table and knocked over a chair.” You go heavy on action words, description and details and light on the adjectives and adverbs.

Think like a mystery writer: add a twist to the conflict.