Grow: How Perfectly Imperfect's snowball growth started with word of ...
Tyler Bainbridgeon.substack.com
Grow: How Perfectly Imperfect's snowball growth started with word of ...
What does this “building in public” phenomenon actually look like in action? For both Allred and Domm, it looked like vulnerability and authenticity.
Jordan Odinsky • The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
No. 13 — Reclaiming Discovery From the Algorithms
Michelle Rose Josephmichellerosejoseph.substack.com
Perfectly Imperfect | Substack
perfectlyimperfect.fyi
Instead of starting brand first, you’re now starting cultural impact and audience first. Rather than listing 40 different benefits for Balm Dotcom (which is arguably just expensive Vaseline), Glossier built an aspirational thing to become: a Glossier girl. Ten years ago, a tube of Balm Dotcom was cuter to look at than a tube of Carmex or Aquaphor, ... See more
Nikita Walia • this is your brand with a universe
We functioned best as part of a tight community that grew slowly, fan by fan. If it grew too fast, it wouldn’t work.