Grow: How Perfectly Imperfect's snowball growth started with word of ...

I suspect the rise of inspiration-sharing platforms might be making me, and everyone else on the collaborative internet, more focused on publicising our taste rather than feeding it. It’s easier to go viral on Twitter (err, X) by posting “vintage design inspiration” than it is by posting your own work. New sites like PI.FYI, a social network from t... See more

We assume people want polished perfection. But often, they’re more drawn to the rough draft. The early adopters, the ones who find you first? They’re not looking for sleek—they’re looking for a spark .

They don’t need your idea to be refined. They just need to believe in it.

Your first 1,000 true fans won’t care that your work is raw, that you’re sti... See more

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more