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Grocery Delivery and The Future of Packaged Food
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However, there’s another side to this. The pickup and delivery apps (Instacart and the like) are likely to outperform as they capture the high-margin consumer brand marketing dollars, but without the physical retail infrastructure. Building your own distribution via DTC marketing and relationships also gets more important, with Facebook and Shopify... See more
Justin Mares • The Next Brand, Episode #7
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Lillian Sheng added
Lillian Sheng added
My personal guess is that grocery online penetration which was 5% to 10% pre Covid would drastically increase in the coming months. Not only do we spend more time eating in our homes, but we also feel the urge to move our body
Emilie Spire • Our lives are changing
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