Green Swans: The Coming Boom In Regenerative Capitalism

Through the leveraged instruments of collective work and accumulated capital, a business enables its members to be powerfully effective agents for systemic change. It provides them with a platform for engaging in enlightened disruption.

A regenerative approach is not something that you just add on to everything you’re already doing. It requires a radical re-envisioning of what business is and how it works.

Starting with eight key principles that he believes underpin all complex living systems – including: taking a holistic view of wealth; being in ‘right relationship’; and seeking balance – Fullerton began using them to design what he calls ‘regenerative finance’ with the aim of creating finance that is in service to life.

The shift to regenerative economic design can be monitored only if it is backed up by metrics that reflect its mission. Monetary metrics alone will inevitably fall far short of reflecting the value created in a regenerative economy: financial income is just one narrow slice of what an economy generates when its aim is to promote human prosperity in