Green Swans: The Coming Boom In Regenerative Capitalism

BUSINESS MODELS WITH GREEN SWAN CHARACTERISTICS If your purpose embraces system-wide change, then your business model, or models, must be designed to create value in ways that do not generate negative social and environmental problems for others. If they are to help drive Green Swan outcomes, then they must be designed with an eye toward the full i

•Working on the level of story has two dimensions. First is to disrupt the old, which says, “What you thought was real is just an illusion.” Second is to offer a new [one], which says, “The possible, and the real, are much grander than you knew.” The first, we experience as crisis and breakdown. The second, we experience as miraculous.

The single-minded pursuit of profit, it turns out, is no way to think of or run a planet for long-term health. To take just one illustration, none of the world’s top industries would be profitable today if they had to pay for the unpriced natural capital they exploit.11 On the upside, however, I believe that we are living through the early stages o

We need exponentially less of the degenerative forms of capitalism and exponentially more of the increasingly resilient and regenerative forms.

to whom that new wealth will go. At the same time, success or failure