
Great Product. Useless Alone.

What problem are you solving? What’s the problem? Are customers confused? Are you confused? Is something not clear enough? Was something not possible before that should be possible now? Sometimes when you ask these questions, you’ll find you’re solving an imaginary problem. That’s when it’s time to stop and reevaluate what the hell you’re doing. Is
... See moreDavid Heinemeier Hansson • Rework
These problems illustrate a common product development quandary. People who love tech gadgets want new products that do cool new things. This creates the customer demand that gives product developers like me incentive to add new features. Yet none of us wants these products and features to be confusing, to lead us astray, to drive us down a softwar
... See moreKen Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
A-listers were successful not because they had superior programming skills, but because they took the time to learn why they were building the software in the first place. They sought clarity from the onset, gathering vital information and incorporating it into their design. If the pertinent information wasn’t readily available, they used deductive
... See moreTonianne DeMaria Barry • Personal Kanban: Mapping Work | Navigating Life
Jack Conte • How the Creator Crisis forced artists to be founders
Designing For Desire
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