Great Campaigns Start With Great Copy

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Learn Great Copywriting in 76 Minutes | Harry Dry

When kicking off a brief –or writing first iterations of anything really– your thinking should always be in extremes. No caveats. No middle ground. Everything to 11.

Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow

Ben Settle

amazon.com

Cover of Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow

The secret to great copywriting is to know who you want to entice with your copy and to understand what it is they’re looking for.

Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)

Mike Palmer

amazon.com

Cover of Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)

Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. I am supposed to be one of the more fertile inventors of big ideas, but in my long career as a copywriter I have not had more than 20, if that. Big ideas come from the unconscious. This is true in a

Learn Great Copywriting in 76 Minutes | Harry Dry

Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow

Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)

David Ogilvy • Ogilvy on Advertising