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Great Campaigns Start With Great Copy
The job of the copywriter is to persuade us to experience a product. It's a job that requires a good deal of artistry, finesse, and tact -- characteristics rarely encountered in the silly jabber of web zealots.
Bob Hoffman • 101 Contrarian Ideas About Advertising
That’s what copywriting is, too. It’s about resonating with people.
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Do people care about what you're saying?
Put yourself in your audiences shoes 👟...
They don't know the all the details.
They weren't there for all the revisions.
And they might only give you a few seconds before they shut off and move... See more
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