Great Campaigns Start With Great Copy

First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it.

It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years?