Great brands are built on a battle cry
From Brand Strategy to Brand Anarchy
withinsight.substack.com
My opinion begins with a simple question: what is brand? To me, brand is a representation of you, your values, and what you think is important. Take that idea and sit on it, then ask yourself what Porsche stands for? What about Apple? Liquid Death? These companies are masters of brand, and they’re companies that inspire my thinking around it, parti... See more
David Cramer • What is Brand?
Best definition of brand I've ever seen.
In a world where everything is becoming commoditized, understanding what makes a brand is key.
h/t @ThisIsSethsBlog https://t.co/g6i7aVXqYn
As I prepare to transition from my “heads down building a product” era to “I’ve worked so hard to build this thing, get over yourself and engage in some cringey self-promotion” era I need to fully embrace Austin Kleon’s mantra: “it’s not enough to be good. In order to be found, you have to be findable.”
Along those lines, this quote stopped me in my
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