Great brands are built on a battle cry
Successful brands, like successful leaders, make it clear what life will look like if somebody engages their products or services.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Everyone’s supposed to be a brand now, and the worst thing in the world is to be off-brand. But to be on brand is to be 100 percent certain of who you are and what you do, and certainty, in art and in life, is not only completely overrated, it is also a roadblock to discovery.
Austin Kleon • Keep Going
As I prepare to transition from my “heads down building a product” era to “I’ve worked so hard to build this thing, get over yourself and engage in some cringey self-promotion” era I need to fully embrace Austin Kleon’s mantra: “it’s not enough to be good. In order to be found, you have to be findable.”
Along those lines, this quote stopped me in my
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