Great brands are built on a battle cry
From Brand Strategy to Brand Anarchy
withinsight.substack.com
Stand Out By Saying What You Stand For
7 min. read
May 16, 2025
I want to pass on a timeless branding principle that freelancers can and should leverage, and to introduce it, I’ve pulled two excerpts from a certain internal meeting in 1997.
Please don’t write me off for citing the single most cliche person and company imaginable (Steve Jobs and Apple).
... See moreWhy brand comes first
andjelicaaa.medium.com
brand isn’t just memory. it’s trust through repetition . it’s showing up the same way every time until your presence becomes gravity.
most people whisper their message once & hope the world listens. the ones who win understand that in a media saturated world, you either become unmistakably yourself or you become invisible.
the deeper game here is... See more
most people whisper their message once & hope the world listens. the ones who win understand that in a media saturated world, you either become unmistakably yourself or you become invisible.
the deeper game here is... See more