In 2019, Wired reported that 125,000 creators -- podcasters, YouTubers, musicians, webcomic artists, etc…-- had generated a combined 5 million monthly subscribers. At the end of that year Patreon announced that it had paid out $1 billion to its users since its inception, with $500 million amassed that year alone.
The unspoken truth about "the creator economy”
Most creators don’t make any money at all (and want to)
- 43k Spotify artists are pulling in 90% of the royalties
- The average non-“top tier” Spotify artist earns $144/year
- The top 1% of OnlyFans accounts make 33% of all the $$
Today, patronage can be found in various parts of society. Traditionally, you can find patrons adorned in hallways of theatres: doing it not only to support something dear to them, but also for social status. In the digital era, many creators are funded through services like Patreon, paid monthly by fans, just to allow them to create.