• Tell a story instead of explaining the process.

• Only focus on one idea per slide. Don’t confuse what you’re saying by having busy slides. Use one bold sentence per slide. Instead of paragraphs of text.

• Use presenter notes as a script for your speech. Let the image/mockups paint the picture of what you’re saying in the background.

• Rehearse your

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One of the things that surprised me the most was to see that for any piece of work being shared, designers would put together a keynote deck for it. It could be the smallest thing, like a quick look at the latest work progression, or big presentations, of course. At Apple, designers use the power of storytelling to influence others, instead of just

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Take the humble “document” as an example. For decades, document editing programs like word processors effectively emulated a printed sheet of paper, onto which the user typed with an emulated typewriter. Other software tools like spreadsheets did better, managing to escape complete skeuomorphism in favor of an infinite canvas. Notion is another... See more