Got Your Attention?

Author Seth Godin says, “Anxiety is experiencing failure in advance.”

Why is that important? Football coach Pop Warner said, “You play the way you practice.” You can’t practice at 50 percent and expect to be 100 percent in the real thing. Practicing the way you want to play, where you’re going to play, means you’ve “been there, done that” so you can focus and give your full attention to connecting with your audience

ask: What are shocking statistics about ____________________ (your subject)? What recent research has been done about ___________________ (your topic)? Who is an expert on ____________________ (your issue)? What are the most popular articles about ____________________ (your problem)? What are changing trends about ____________________ (your target

2. What achievement or experience can few of your competitors claim? How will you substantiate that claim with names and numbers so decision-makers can trust it’s true?

A 2014 Stanford study found

that “walking improves creative output by an average of 60 percent.”7