Saved by sari
Google’s Top Search Result? Surprise! It’s Google – The Markup
The websites at the top of Google are not the highest quality websites, but the ones that put the most effort into SEO [1] [2]. There is an entire industry whose purpose is to game their way to the top of search results, which inevitably leads to those results being debased over time.
Dmitri Brereton (dkb) • MarketRank: The Anti-SEO Ranking Algorithm
A recent study shows that Google's first page captures over 89 percent of the traffic, and most users will not look beyond the first page. Even within the first page, the traffic is not spread evenly—the top-ranked result (number one on the first page) captures about 42 percent of the traffic.