Google is extraordinarily good at answering the “what is this thing?” question. It’s less good at answering the “what do the people who know about the thing think about it?”

No matter what Google’s search algorithm is doing to match the phrase “startup ideas”, we cannot make much sense of the fact that a page titled “How To Get Startup Ideas” on one of the most popular startup blogs, is considered by Google to be page 4 garbage.

The basic template for a conventional Google search ad is:

1. confirming the problem,

2. agitating the problem,

3. and then offering a solution to the problem.

For example, let’s assume that you are a business coach who helps small businesses improve cash flow.

You have found a vein of search traffic for “how do I improve my business cash flow”, and you... See more