For most queries, Google search is pretty underwhelming these days. Google is great at answering questions with an objective answer, like “# of billionaires in the world” or “What is the population of Iceland”. It’s pretty bad at answering questions that require judgment and context like “What do NFT collectors think about NFTs?”.

No matter what Google’s search algorithm is doing to match the phrase “startup ideas”, we cannot make much sense of the fact that a page titled “How To Get Startup Ideas” on one of the most popular startup blogs, is considered by Google to be page 4 garbage.

Searching the internet should feel like navigating a grand library of knowledge, where you could weave insights across cultures, industries, and millenia.

Of course it doesn’t feel that way. Today, searching the internet feels more like navigating a landfill.