Google Search
The text discusses evolving B2B marketing measurement strategies, emphasizing the transition from cost-based metrics to revenue-focused approaches and the integration of advanced tools and data for improved business impact assessment.
LinkThink of creative ways to engage traffic—what can you do to keep a Visitor for 60 seconds or more? Segment the Visitors who stay more than two minutes, and analyze the content they consume, where they come from, and so forth, so you can learn what you should be doing more.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
In 2020, nearly 2/3rds of queries on Google ended on Google itself i.e., without clicking on an external link (organic or ad). This highlights how over time Google is increasingly showing the results for common queries inline (in its knowledge graph) rather than directing traffic to websites.