Google Search
The new KPI is brand influence. Studies show users spend significant time (60-100 seconds) reading the AI answers. In this new model, “visibility” replaces the click. Being cited, even without a click, builds brand recall, transfers authority, and influences future decisions. It’s a branding channel, not a traffic one.
SCOTT PURCELL from Mumbrella
... See moreFor many users, LinkedIn is primarily an online resume. There are a few segments of users, however, which are, in fact, starting to “live” on the site. The primary group is executive recruiters. Because of the breadth and quality of LinkedIn’s member base, recruiters are using it to identify, contact and check references on passive job seekers –... See more