Saved by Steve O'Farrell
Google's bad week: YouTube loses millions as advertising row reaches US
A study released Sunday by The Global Disinformation Index, a UK nonprofit that rates sites’ trustworthiness, found that 70% of roughly 1,700 disinformation sites it analyzed were getting so-called “programmatic ads” — ads placed automatically — from Google, putting brand names such as Audi and Sprint next to junk content.
Here's How Google Sends Advertising Dollars to Fake News Sites
We’re presented with a modern advertising platform paradox:
SparrowAdvisers • Self-serve ads and the rise of DIY advertising
One of the culprits is a reliance on market-mix modeling that doesn’t account well for new media channels where the level of spending is dwarfed by that in traditional media.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
We are getting closer to a consumer-controlled world, and every company that spends money on advertising will be forced to find a new way to do business.