Google's 12 Best Acquisitions
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Google's 12 Best Acquisitions
Facebook end up acquiring Instagram for $1 Billion in 2012.
Mark Zuckerberg • CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY
Starting from the search engine, Google quickly and decisively entered and protected the Internet value chain—always with the goal to protect the crown jewel and only real money-making machine: Search.
Eric Schmidt • Google—Competition is just one click and 27 billion US dollars away
Writely (Google Docs) | Acquired Podcast
acquired.fmIBM acquired The Weather Company for about $2 billion
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
The typical enterprise acquisition is geared toward buying a company and integrating it into an existing business unit or scrapping it for talent or technology. The thinking is that the enterprise can leverage its considerable strengths in favor of the acquired company. After all, the enterprise’s advantages come from its distribution channels, pai
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