Google is losing its status as a verb
On the English-speaking internet, “Google” is a transitive verb for searching things up. But it has also become a familiar entity, a confidant for our curiosities, fears, desires, and beliefs.
Terry Nguyen • The Future of Search
Keely Adler added
We no longer search for information. Instead, we google. And as we increasingly rely on Google for answers, so our ability to search for information by ourselves diminishes. Already today, “truth” is defined by the top results of the Google search.
Yuval Noah Harari • 21 Lessons for the 21st Century
Here, too, we may spy another weakness. Though it remains the world’s search engine of choice, there’s a sense among many that Google’s product has degraded. Much of its deterioration seems purposeful, either as a way to extract more revenue or obstruct competitors.
Mario Gabriele • All the Answers | The Generalist
sari added
“Most of the web has become too inauthentic to trust,” Brereton argued, therefore “we resort to using Google, and appending the word ‘reddit’ to the end of our queries.” Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.
Charlie Warzel • Is Google Dying? Or Did the Web Grow Up?
AOL's power eroded. In a growing web of millions of websites, the most valuable activity was no longer to tell people what to consume. Instead, it was to help people find what they were looking for. And so, Google emerged as the internet's primary gatekeeper — and moneymaker.
Dror Poleg • Crypto and the Conservation of Centralization
sari added
The quest to be shoppers' No. 1 destination has two tech giants pitted against each other. After losing ground to Amazon, Google is doubling down on Shopping to be customers' first choice.
Lara O'Reilly • Inside Google's fierce Goliath-versus-Goliath fight against Amazon for shopping dollars
Darren LI added
Then, in late 2009, Google really shook things up by extending similar search personalization to all users, whether they had a Google account or not (again users could opt out, but by default the feature was turned on). The move sent the SEO world into turmoil, and instantly rendered the coveted SEO goal of ‘being number one in Google’ for any give
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