Search engines — the window into the web for many people — top their results with pages containing thousands of words of auto-generated nothingness, perfectly optimized for search engine prominence and to pull in money via ads and affiliate links while simultaneously devoid of any useful information.

Social networks have become “the web” for many... See more

I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more

In 2012, Google doubled down on the OneBox with a redesign that deëmphasized the classic blue links to external Web sites in favor of Google’s own properties, like Shopping and Maps, and immediate answers culled from sites like Wikipedia. This made Google even more convenient and powerful, but also had the effect of starving the Web of users:... See more