It’s a real doozy. Everything we do online to create content these days is reliant on Google, the company, as an arbiter of what makes content “good”, which is really the decision of maybe a few hundred PMs and developers (now at home) in California, and entirely dependent on what’s going to continue to make Google profitable instead of what’s... See more

The second issue is that sites now understand that they’re competing with this Upside Down Internet. It’s up there on their list of worries, along with a shrinking public attention span, shrinking ad revenues, an uncertain market, and everything that makes the internet the beautiful, broken thing it is today.

Everything that Google has done to make people stay on the page and make results more accessible has resulted in a set of editorial decisions that mean we’re no longer getting straight search results that take us away from the page, but are in some kind of Upside Down Google Funhouse Internet where the content is brought directly to us, and the... See more