Goodwill Hunting #05: curation is the future of (re)commerce

But aggregation won’t be enough to make secondhand fashion first choice. Consumers need better discovery and curation, which is why I believe that the future of (re)commerce is curation. 

When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping expe... See more

In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?

This problem of overabundance is why I wrote my piece last year. As consumption of digital media increas... See more

Curation as a Service saves you time, money and energy. Community-curation platforms will help crowdsource research. Curated commerce will help brands stand out in commoditized markets. Indie Hackers will increasingly launch curated digital products. By definition, curation is biased. Beware of blindspots. Reference multiple curators if you rely on... See more

Human curation might reemerge...

The internet is overflowing with content, making the search for specific topics (especially niche or less popular ones) a daunting task.

This challenge isn't new—it dates back decades. Initially, we turned to trusted human curators for guidance, with platforms like fark.com serving as go-to sources for discovering wo... See more

"Curators are the new creators, and as consumers, we’re going to be willing to pay someone with good taste to help us sort through the ever-growing mass of information at our fingertips."

In Curators are the new Creators, Gaby argues that this will create opportunities for curators — increasingly, we will pay people with good taste to help us sort through the ever-growing mass of information.

The business of good taste has been well documented. There are plenty of businesses that address the question “what should I read?”; The Browse... See more

That’s where Curated comes in: it’s an expert-driven commerce platform that leverages category experts to guide shoppers to the right products. Today, it’s focused on adventure sports like skiing, cycling, golf, fishing, and camping and hiking, but has an expansive future plan encompassing all specialty retail categories.