Goodbye Relevance, Hello Relatability: The New Industry of Brand Connection

We’ve been exploring tech-enabled IRL, both on the “online to offline” origination side and using tech to make IRL experiences more impactful. Pre-COVID, IRL was definitely experiencing a comeback, and we expect this to resume in the future. Localization is a big theme for us, as we believe that local relationships have far greater potential to dri... See more

The most iconic brands and creators that will be created over the next 10 years won’t be cookie-cutter, they’ll be community-based. The result will be more unique experiences.

The reality is that brands live in a larger communications ecosystem – a universe – a constellation of messages, creative approaches, and touchpoints that serve to propel a larger brand message. For modern brand building, brands must build a rich immersive world anchored in a core value proposition that radiates outward and builds a sense of commun... See more

In a luxury media landscape, the traditional roles of creator, curator, and consumer are being redefined. Artists are not just creators but are now stewards of cultural communities, leveraging their individual legitimacy to direct communal conversations and brands. In the Age of Average, where mediocre content is abundant, creators become artisans ... See more