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Good things don't scale
So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.
Vicki Boykis • Good things don't scale
But, because it is tiny and homogenous and scrappy, Iceland is successful in many meaningful ways. The president can give boys rides home from soccer practice, and he can welcome the country’s refugees at his house.
Vicki Boykis • Good things don't scale
Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need m... See more