added by sari and · updated 4mo ago
Good things don't scale
Future Signals and added
...there is a paradox to scale, I think. People who want to be big sometimes think, “I have to immediately reach the largest possible audience.” But in a weird way, the best way to produce things that take off is to produce small things . To become a small expert . To become the best person on the internet at understanding the application of Medic
... See morefrom Part II: “Open World” Marketing by André Chaperon
Andrew McCluskey added
The Internet is Tokyo
“How many things which are good when small get better by becoming bigger? That local restaurant you love can’t scale to millions of users. Do you really want your favourite indie band to aspire to stadium-level fame? People get cheaper books, and an independent bookseller closes its doors to make way for a giant warehouse full of underpaid people w
... See moresari added