This is as much a problem of platform logic as it is of political economy: Reactionary outrage begets clickrates, which begets attention and reach especially when the people running these media platforms are themselves largely sympathetic to reactionary beliefs.

It all started with the advent of social media in 2004: once audiences had the ability to comment, post their own content, and form their own communities online, the pressure on both brands and governments to be more inclusive rose.

• Brands and platforms emerge that propose a new economic model for creatives, a clear codex of what is good and bad within their system, a moral compass, such as Metalabel or Subvert.

• Crypto goes deeper into the Right-coded direction of Bitcoinmaxxies, memecoin grifters and anti-government types. While Ethereum, the more pro-social / governance

the mainnet turns into a slop of “for anyone” consumer trends and long Twitter battles with bots, but the place where culture actually happens is hidden and so fragmented that it can’t help but create strong divergences between people.

to the Dark Forest of the internet; off mainline socials where their speech and behavior was broadcast to anyone and into small niche communities on invite-only forums, p2p networks, and group chats.

What’s clear is that people are fed up with the infrastructure we have and will do anything to break free from it.

the question of what’s good and evil isn’t a moral one anymore, nor a public discourse. It’s a question of power and what team you're on.

people are increasingly not interested in speaking to one another unless they already know they have a strong sense of commonality or they can access something totally new.

What is happening now in the US (the soft power of Silicon Valley teaming up with the hard power of President Trump) does not herald a new world order on its own. It’s the West following suit into a new fragmented world order that the rest of the world has already been moving towards years before by architecting its infrastructure around cultural