Good Design Comes from Looking, Great Design Comes from Looking Away - Christopher Butler
chrbutler.com
Good Design Comes from Looking, Great Design Comes from Looking Away - Christopher Butler
Firms that develop design-driven innovations step back from users and take a broader perspective. They explore how the context in which people live is evolving, both in sociocultural terms (how the reason people buy things is changing) and in technical terms (how technologies, products, and services are shaping that context).
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
I think we’re about to rediscover the fundamentals of design. Not the surface layer everyone talks about, but the layer that happens before anything looks good. An approach that gives shape to fragile ideas.
Design forces you to confront reality early. A prototype doesn’t just test an idea, it forces the idea to prove itself. And when you can see cl... See more
Design forces you to confront reality early. A prototype doesn’t just test an idea, it forces the idea to prove itself. And when you can see cl... See more
As is often the case, there’s a German word that perfectly encapsulate a major part of what makes a great design to me: leitmotif. Leitmotif is when a composer assigns a short melody, rhythm, or harmonic progression to a person, place, object, or concept in a piece of music, film, or theater. Every time you hear it, it connects you emotional with t
... See more