Good Charts

Good Charts

Scott Berinato amazon.com

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Convert!: Designing Web Sites to Increase Traffic and Conversion

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Good Strategy Bad Strategy: The Difference and Why It Matters

Richard Rumelt • 16 highlights

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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Cover of All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Start at the End: How to Build Products That Create Change

Matt Wallaert • 78 highlights

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini

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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Cover of Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design