Good Charts

viewers will often find it more appealing and persuasive.9

Perfectly objective visualizations don’t exist, because perfectly objective brains don’t exist.

TALK AND LISTEN

CREDIBILITY AT STAKE

Focus primarily on the conflict: that’s what creates uncertainty, or introduces obstacles, or simply changes the status quo.

but it benefits from collaboration and borrows on design thinking processes: gathering as many diverse points of view and visual approaches as possible before homing in on one and refining it.

An apprentice cabinetmaker might start learning his craft by understanding cabinets—their history, how people use them, the materials and tools needed to make them. Then he’d learn a system for building good cabinets, and

Once it’s time to talk, discuss the idea, not the object that shows the idea.

There’s an unspoken contract between writer and reader about how readers will proceed through text. No such contract exists with visualizations.