Sometimes the most powerful visuals aren’t the prettiest or the most complex or ingenious—they’re just the ones no one has yet put the effort into.

PROTOTYPE

This deep-seated belief that more is better, that complex equals smart, must be eradicated. That’s not what makes charts good.

the idea?

“Why?” and encourage the person you’re speaking with to challenge you as well.

Is the information conceptual or data-driven? and Am I declaring something or exploring something?—will prepare you to visualize well.

It’s better to just learn basic categories and types and then become a collector.

Now let’s focus on getting the ideas in the charts into their minds—by telling stories.

5. Sketch and/or prototype your own version, and critique yourself.