Before revealing a full visual, show parts of it and ask the audience to speculate on what it will ultimately show. • Use time. To make an audience grasp large values, reveal them gradually. • Zoom in or out. To give viewers a sense of scale, start with a relatable value and then increase or decrease the scale step by step to show the value you wan

Hone the main idea.

Many more parts of our brain are active when we’re engaged with a narrative.

Starting from what he wanted to show rather than

document the first element your eyes focus on?

It’s used to find answers to nondata challenges: restructuring an organization, coming up with a new business process, codifying a system for making decisions.

Lane Harrison replicates Rensink’s findings and applies them to additional chart types. He creates a ranking of chart-type effectiveness for showing correlation. Harrison’s work is part of a new generation of research into establishing science around graphic perception, which draws on many other disciplines, including psychology, neuroscience, and

relative simplicity—how little you can show and still convey your idea clearly.

2. Are my visuals meant to be declarative or exploratory? • A declarative purpose is to make a statement to an audience—to inform and affirm. • An exploratory purpose is to look for new ideas—to seek and discover. Match your answers to the type of visual communication shown the Four Types 2×2 matrix: Idea illustration