It was a start.

IN PRACTICE, START TO FINISH

Idea generation.

crosses design execution with context setting: Good charts are a positive combination of those two elements.

Here you want to get at that initial, instantaneous visual perception.

Setup: Single-serve coffee machines are taking over the consumer coffee market. Conflict: The pods these machines use are nonrecyclable and have produced a staggering and growing amount of waste. Resolution: Recyclable pods will help solve this problem.

Our visual systems are quite good at math.

For example, experts think that we can’t distinguish more than about eight colors at a time.4 A good guide is that with more than five to ten variables or elements, individual meaning begins to fade.

Start sketching.