“Good books are stunning charges of vital energy” —Elena Ferrante
- The content was distinctive. Great marketing begins with great content. These pieces were unique and conversational. In all three cases, nothing had ever been written like these posts. I took personal risks with this content, too—taking a stand, trying a new format, providing intense personal disclosure.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
I asked Deresiewicz if he felt anything had changed in the 13 years since he wrote the piece. Back then, he says, “I was still in that mindset of ‘selling out is evil.’” When he began research on his next book, however, “I realized that was kind of an outdated, privileged, and intensely unrealistic attitude,” he says. “Now, you don’t have a choice,... See more
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.
Kate Dwyer argues that all authors must function like influencers now, which means a fire sale on your “private” life. As internet theorist Kyle Chayka puts it to Dwyer: “Influencers get attention by exposing parts of their life that have nothing to do with the production of culture.”