It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75 billion-funded attempt at a mobile-only Netflix of six to 10-minute micro-TV show episodes. Quibi manages to miss every trend and tactic that could help make its app popular. The ... See more

Fourth, I’m surprised that they weren’t able to make a bigger splash with their marketing, given the enormous budget. It seems like it focused too much on the concept of Quibi, and not enough on getting a compelling trailer for a specific show in front of people.