Golden Rule
Platinum Rule as follows: “Do unto others as they want done unto them.”
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
One is the Golden Rule. Reciprocity is the most important tool for getting along with people,
Jonathan Haidt • The Happiness Hypothesis
a list of human universals that included many concepts that cultures share having to do with what is considered moral behavior. Some of these are: fairness; empathy; the difference between right and wrong and redressing wrongs; praise and admiration for generous behavior; prohibitions against murder, incest, rape, and violent behavior; rights and o
... See moreMichael Gazzaniga • Who's in Charge?: Free Will and the Science of the Brain
