Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
There must be an end-to-end go-to-market strategy about who we are selling to, the pricing, the packaging, how we will generate leads, and what skills we need to sell, and developing that strategy starts at the same time we begin developing the new product.”
Sean Gillispie • Commercialize: How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
positioning, the messaging, and a winning go‐to‐market plan.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
