Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit

Niching down and solving the target audience’s specific pain points and problems makes a huge difference. The narrower you can be, the more you can tailor your offer to them and charge a premium for it.

Market: Carefully choose the terrain on which you want to win.

What market opportunity should you pursue? ● Who is your target audience? ● What is your value proposition and product? ● How should you price the product? ● How do you present it in a unique and compelling manner? ● Which channels work best for your product, and how do you scale them?

Growth: Select channels that are actually relevant to your target audience and add fuel to it with Growth Loops.

North Star Metric, as defined by Sean Ellis, is a core measurement of how much value added you are delivering to your target market.[4] Your North Star Metric (NSM) is not just any metric. If improved, it is the one metric that will have the greatest impact on your business. The criteria for selecting a good NSM are the following: Leads to revenue

Identify your core value proposition. What is the core value that your product or service provides to customers? Determine the key actions that drive your business. What are the key actions that customers need to take to receive the core value of your solution? Identify the metric that best represents the key action. Once you've determined the key

Overall, these are the main decisions you need to make to craft a holistic GTM plan: What market opportunity should you pursue? Who is your target audience? What is your value proposition and product? How should you price the product? How do you present it in a unique and compelling manner? Which channels work best for your product, and how do you

In GTM, it is essential to win Innovators and Early Adopters to create a critical mass of adoption so you can start to win an early majority in the next evolution of your business – the Growth stage in which you scale upon proven Product-Market Fit (PMF). In simple words, PMF refers to the fact that there is sufficient proof the market wants your p

The criteria for selecting a good NSM are the following: Leads to revenue (but does not have to be revenue per se). Reflects value creation for customers. Measures progress as a result of value creation.

Dr. Else van der Berg suggests using these segmentation bases instead of the standard ones when a “shared characteristic does not compute” or customer data is not yet in abundance: ● Jobs to be Done helps teams to understand why customers choose a product and what outcomes they seek. It focuses on identifying desired outcomes and problems rather th