A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.

6 steps to building a go-to-market strategy: Defining

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If you’re building a company or trying to figure out how to grow it fast, this is for you. Today, we’re breaking down 7 GTM motions (with 28 guides) from top companies that are scaling at breakneck speed. Here’s your roadmap to mastering Go-to-Market like a pro: https://t.co/Shvw5E1eu9