updated 3d ago
Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defi
... See morefrom What is a Go-to-market Strategy? [7-Step Guide for 2023] by Cognism
Xuanling11 added
- Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.
from Why Launch a Crypto Startup? | Chainlink Blog by chainlink
Xuanling11 added
Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)