Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.

The 6 guiding principles of Modern GTM:• Create content that can be discovered when people Google the relevant problem.• Design a free product that enables the USER to experience the value of the solution quickly.• Understand the distinct profiles and needs of USERS and BUYERS in a customer prospect and create material and process to optimize engag... See more

To find out what your prospective [audience] needs, you need to follow these steps:  Determination of needs. Take your product and describe what conditions of the audience it covers.  Segmentation: You take the previously defined needs and put them on the shelves, defining the groups that have this or that need.  Determination of wha... See more