Saved by Xuanling11
Go-To-Market - How to craft a winning marketing plan
![Thumbnail of What is a Go-to-market Strategy? [7-Step Guide for 2023]](https://www.cognism.com/hubfs/what-is-go-to-market-strategy-featured-banner-blog%20%20%281%29.png#keepProtocol)
Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics
youtube.comin product marketing, aspects of product go-to-market can only be discovered by trying things in-market.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Your Go-to-Market Strategy (GTM) is the approach you plan to take in order to launch your product and start acquiring customers. As we saw in the previous chapter, this usually starts by acquiring early adopters, design partners, and fans: a small cohort of users willing to give your incomplete product a try. This allows you to start learning what
... See more