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Go-To-Market - Elements of an effective sales strategy
Whether it’s the visionary or the operator executing the sales and marketing activities, growth is going to be a key function in building value in your organization. Take time to define how that growth should be executed. Is it consumer marketing? Direct sales? Online ads or expanding existing customer relationships? You can identify which of these
... See moreWalker Deibel • Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
A good go-to-market strategy answers the questions: What do we sell? To whom? How?
Sean Gillispie • Commercialize: How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
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