existed thus far, and why I would be able to pull it off. The most important pitch isn’t a polished one, it’s a casual one. Remember, you’re ideally not going through a deck. You’re setting up casual meet-and-greets with investors. At some point in the conversation, they’ll ask you what you do (that’s their job!). Here, you have to absolutely knock

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pitch framework.

Number one, you start by looking forward

and lead with your destination.

Number two, then you go to your backstory.

And number three, you round it all out for me

by connecting the dots and bringing it all together.

And the beauty of this strategy

is that you know, and you will practice,

and you will wrestle with your destination.

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