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Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
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Googlegeist, which means “the spirit of Google” and was—no surprise—chosen by employees, is an annual survey of our fifty thousand–plus Googlers. It is our most powerful single mechanism for enabling our employees to shape the company.
Laszlo Bock • Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
Gmail provided a full gigabyte of storage,
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
First Google built a superior product. Then it built excitement by making it invite-only. And by steadily increasing the number of invites allowed to its existing user base, Gmail spread from person to person until it became the most popular, and in many ways the best, free e-mail service.
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Google is a principle-powered business. It has a now-famous set of corporate principles. 1. Focus on the user and all else will follow. 2. It’s best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the Web works. 5. You don’t need to be at your desk to need an answer. 6. You can make money without doing evil. 7. The
... See moreUmair Haque • The New Capitalist Manifesto: Building a Disruptively Better Business
Google was a company built on the values of its founders, who harbored ambitions to build a powerful corporation that would impact the entire world, at the same time loathing the bureaucracy and commitments that running such a company would entail.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
Our founders started our company to champion small businesses, in the belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.