A Recovery of Olympic Proportions

The report analyzes the successful Paris 2024 Olympics, highlighting viewership trends, the integration of technology and AI, social media impact, and opportunities for brands in sports marketing.

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Future of Social Communities

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programmatic media buying, real-time marketing, data mining, geotargeting, and retargeting

Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business

The next decade will be defined by conscious consumption. In the post-growth era, success will reward the platforms and communities that empower us to control our feeds and information intake.

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Seeing the creative process evolve in real time kept interest levels high throughout the campaign, which is extremely important during a product launch.

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Myth making and wonder - the new brand experience

Substack futurenarrative.substack.com

In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.

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Future of Social Communities

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Myth making and wonder - the new brand experience

From Brand Strategy to Brand Anarchy