A Recovery of Olympic Proportions

The report analyzes the successful Paris 2024 Olympics, highlighting viewership trends, the integration of technology and AI, social media impact, and opportunities for brands in sports marketing.

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Smaller | No Mercy / No Malice

Scott Galloway profgalloway.com

In 2012, Adidas secured the title sponsorship of the Olympics for $150 million and thought they would overshadow Nike. However, Nike used a brilliant strategy to outperform Adidas and dominate the Olympics. Here’s the full story: https://t.co/ZZ90siH0P4

Jeremy Kuo

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Smaller | No Mercy / No Malice

Thomas Klaffke • Rabbit Holes 🕳️ #111