A Recovery of Olympic Proportions

The report analyzes the successful Paris 2024 Olympics, highlighting viewership trends, the integration of technology and AI, social media impact, and opportunities for brands in sports marketing.

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RelatedInsightsHighlights

In 2012, Adidas secured the title sponsorship of the Olympics for $150 million and thought they would overshadow Nike. However, Nike used a brilliant strategy to outperform Adidas and dominate the Olympics. Here’s the full story: https://t.co/ZZ90siH0P4

Jeremy Kuo

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Smaller | No Mercy / No Malice

Scott Galloway profgalloway.com

The 2025 State of Brand Presented by Red Antler

The 2025 State of Brand explores emerging branding trends including minimalist communication, subtle technology use, authenticity, optimism endorsement, and prioritizing human experiences to build lasting consumer trust and societal impact.

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