A Recovery of Olympic Proportions

The report analyzes the successful Paris 2024 Olympics, highlighting viewership trends, the integration of technology and AI, social media impact, and opportunities for brands in sports marketing.

d2ksis2z2ke2jq.cloudfront.net

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The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions

Scott Belsky implications.com

the success of packaging up a cultural product with its most committed community front-of-mind, being outside and touching people, offering exclusive artifacts and experiences to them, and letting them do the rest to interpret and build your brand energy for you.

Grace Gordon • How to Build Brand Energy

Future of Social Communities

docs.google.com

The 2025 State of Brand Presented by Red Antler

The 2025 State of Brand explores emerging branding trends including minimalist communication, subtle technology use, authenticity, optimism endorsement, and prioritizing human experiences to build lasting consumer trust and societal impact.

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The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more

Scott Belsky • The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions

AI Is Rewriting the Rules of Brand Strategy

Adrian Barrow adrian518.substack.com