In a study I led of salespeople in North Carolina, compared with takers and matchers, givers brought in two and a half times less annual sales revenue. They were so concerned about what was best for their customers that they weren’t willing to sell aggressively.

But in the workplace, give and take becomes more complicated. Professionally, few of us act purely like givers or takers, adopting a third style instead. We become matchers, striving to preserve an equal balance

Strong ties provide bonds, but weak ties serve as bridges: they provide more efficient access to new information. Our strong ties tend to travel in the same social circles and know about the same opportunities as we do. Weak ties are more likely to open up access to a different network, facilitating the discovery of original leads.

So if givers are most likely to land at the bottom of the success ladder, who’s at the top—takers or matchers? Neither. When I took another look at the data, I discovered a surprising pattern: It’s the givers again.

It takes time for givers to build goodwill and trust, but eventually, they establish reputations and relationships that enhance their success. In fact, you’ll see that in sales and medical school, the giver advantage grows over time.

Here’s the wrinkle: it’s tough to ask weak ties for help. Although they’re the faster route to new leads, we don’t always feel comfortable reaching out to them. The lack of mutual trust between acquaintances creates a psychological barrier.

Research shows that people tend to envy successful takers and look for ways to knock them down a notch. In contrast, when givers like David Hornik win, people are rooting for them and supporting them, rather than gunning for them. Givers succeed in a way that creates a ripple effect, enhancing the success of people around them.

According to Brian Uzzi, a management professor at Northwestern University, networks come with three major advantages: private information, diverse skills, and power. By developing a strong network, people can gain invaluable access to knowledge, expertise, and influence. Extensive research demonstrates that people with rich networks achieve higher

takers frequently fail to engage in the types of supportive behaviors that are conducive to the confidence and development of their peers and subordinates.