Ghost

The easiest way to resolve this is by clarifying the headline (or hook), first.

What clients are looking for, and what will make it easy for clients to find you, is proof that you speak their language. Which means your own content strategy isn’t really you writing about how you’re a ghostwriter.

When you approach ghostwriting this way, what you end up learning is that your job isn’t really to “write.” It’s to remove. Edit. Chop down. Organize.