Get to Aha!
Bernadette Jiwa has written half a dozen extraordinary books that humanize the too-often industrialized craft of marketing.
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have ... See more
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have ... See more
Seth Godin on Your Story
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
amazon.com
What we see from these stories is that the brands that succeeded in telling the right story spent the majority of their time understanding the change they wanted to create and the impact they wanted to have. They developed superior products and understood who it was for, before they began to tell the story to those prospective customers.