The power of community

In our post-pandemic world where social media can sometimes feel like the be-all and end-all, we’re all craving something much more human: connection. So, whether it’s doing a health programme (like the aforementioned Chrono-Reset) with likeminded individuals, releasing pent-up emotion together – Sanctum’s somatic experiences are not to be missed – or simply going for a walk or run with a friend, we’re all searching for community-based wellness.

The number of activity pauses on Strava tripled in 2024, with the app reporting that this was down to breaks to chat or get coffee with friends midway through a walk/run/cycle. Meanwhile, Google searches for “running club London” rose by 40 per cent in the last year, suggesting that we want to exercise together, rather than alone.

London’s hottest new wellness destination is The Lighthouse Club, a chic, discreet and non-pretentious private members’ club and bolthole for those in the creative industries to work, record podcasts, train, cold plunge and sauna, and get beauty treatments. It’s where many of the UK’s best known actors come to hang out with the pros who look after them physically and mentally, and it was created specifically with community in mind.

Elsewhere, nutritionist Rosemary Ferguson has launched R Health Club to offer her guided nutritional plans and live classes while connecting with her community: “People were asking for more – they wanted community, continuity and ongoing support to help them achieve their health goals,” she says. Meanwhile, Pilates coach Bryony Deery also organises IRL meet-ups outside of her digital platform, where she and her community connect, get matcha and go for a walk, while Jab Boxing Club hosts empowering panel talks and events at their new club in Victoria.

Will The Fitness Industry Ever Be The Same?

Issue No. 103: What is Community Anyway?