Generative AI is just productivity software

One of the questions we still don’t have a good handle on when it comes to generative AI is probably the most important: What will this technology actually “replace”?

The top five professions that appear to be most at risk, according to the study, are: translators, survey researchers, creative writers, animal scientists, and people who work in public relations. The professions that are least at risk are ones that require some kind of human physicality, those who work in agriculture, athletes, mechanics, and coo

But I’m also beginning to think that generative AI shouldn’t even be considered a creative tool at all and I think we may have really gotten off on the wrong foot by talking about it like one. I’m willing to go so far as to say generative AI, as it currently exists, is just productivity software. Case in point, Adobe’s Firefly.